As discussed in our previous post about an article found on the MediaPost website, school is back in session but shoppers haven't finished purchasing their back-to-school supplies.
We wrote about retailers who are providing transportation to their stores for immobile college students. However, some retailers are utilizing other creative marketing techniques to drive back-to-school shoppers towards their products and/or services.
Bed, Bath and Beyond is arming college students with pricing guns so they can scan (and register) for the items that will provide them with great dorm room furnishings. And still others, like JCPenny, are providing and packaging different services such as haircuts to provide additional value to shoppers and keep them in the store longer where they are likely to spend more money.
OnCampus Advertising provides you with opportunities for college campus marketing using college newspaper advertising, mobile marketing, street teams, promotional events, and more. So get those creative juices flowing, and let us help you get the word out.
Retailers need to grab the attention of consumers so they don't miss out on the second largest spending event of the year. OnCampus Advertising employs experts in targeting the college student population. Call us at 617-523-9801 or visit us online for more information today.
